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More than 50 percent of the U.S. population have listened to a podcast, according to a recent survey. With a growing audience, hosts are looking to book a lot more voices.
Source: Statista.
How can you become a great podcast guest?
Jessica Rhodes, a podcast host and guest, has seen podcasting grow tremendously in the six years since since she founded Interview Connections, a booking agency for podcasters and guest experts.
To be a great podcast guest, she notes that you are not only relaying your messages, but also helping the host to grow his or her audience by providing content that resonates with his or her audience. For every podcast series such as Serial, This American Life, or The Daily, which are downloaded by millions, there are programs that cater to far smaller audiences.
Given the niche-friendly aspect of podcasts, a show that has only several dozen avid followers is not going to be pulled or moved to a new time slot. It will continue as long as the host is willing to make and distribute the episodes. Therefore, the host typically has a strong connection with the audience and strives to present guests who offer the expertise or value the audience seeks.
Rhodes notes:
“A huge part of the strategy of podcasting is always looking at who is the audience …. That is just so important, and it allows us another way to be an effective podcast guest. I encourage my clients to ask the host before the recording starts, ‘Who is your target
