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Internships are a staple of early-day careers. Most companies will expect new hires to have some sort of internship experience after graduating college. For the most part, internships do a good job of taking care of college students and entry-level working professionals.
Digital marketing isn’t always an obvious career choice for those who are not in the conventional time in their careers for internships. Setting up budding marketers at different stages in life requires a bit more of a dynamic approach than “for credit” internships.
Apprenticeships need to be structured in a way that honors the experience the new digital marketer has from other professional and life experiences, while still ensuring they get the foundations right.
Here are the dos and don’ts of structuring a digital marketing apprenticeship to ensure you and your apprentice get the most out of working together.
1. Do compensate your apprentice for their time
Internships allow companies to “pay” for work in class credit. This enables brands who otherwise could not afford to take on budding digital marketers.
Adults in the working world typically can’t use college credits.
It’s also unreasonable to ask anyone to work for free. This includes investing the time to learn the craft. Coming up with a stipend of any size (even as little as $500 per month) can go a long way in:
Building confidence in your apprentice that they are worthy and they can build a career in digital marketing. Knowing you are earning from day one can
Read more here: https://searchengineland.com/digital-marketing-apprenticeship-dos-donts-388102