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Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts.
Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s hospital and PBS Kids. Other verified brands include:
What happened. Twitter hasn’t given any answers as to what may have happened to cause the issue. But a Reuters review found that some tweets include keywords related to “rape” and “teens,” which appeared alongside promoted tweets from corporate advertisers. In one example, a promoted tweet for shoe and accessories brand Cole Haan appeared next to a tweet in which a user said they were “trading teen/child” content.
In another example, a user tweeted searching for content of “Yung girls ONLY, NO Boys,” which was immediately followed by a promoted tweet for Texas-based Scottish Rite Children’s Hospital.
How brands are reacting. “We’re horrified. Either Twitter is going to fix this, or we’ll fix it by any means we can, which includes not buying Twitter ads.” David Maddocks, brand president at Cole Haan, told Reuters.
“Twitter needs to fix this problem ASAP, and until they do, we are going to cease any further paid activity on Twitter,” said a spokesperson for Forbes.
“There is no place for this type of content online,” a spokesperson for carmaker Mazda USA said in a statement to Reuters, adding that in
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