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Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar, it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability.
What is email deliverability?
Email deliverability refers to the number of emails that reached an inbox successfully. You’ll also encounter the term inbox placement to describe this same concept.
Make sure you don’t confuse your email deliverability with your email delivery rate. The latter is the number of emails that were delivered to a mailbox. However, it refers to both inbox and spam.
Your email deliverability focuses solely on the emails that landed in your customers’ inboxes. It matters more since most people don’t check their spam folders.
Many things influence this metric, but at the top of the list is the content you send and who you send it to. Let’s look at some quick ways to improve your email deliverability, so you can convert more.
Verify your email list regularly
Data decay is a real phenomenon, and the pandemic made it even worse. More than 22% of your email list degrades every year. Since March 2020, millions of people have either quit their jobs or been let go. Your B2B data may have churned at an even higher speed.
Successful email marketers stay on top of their email hygiene and validate their databases regularly.
Read more here: https://martech.org/3-quick-ways-to-improve-your-email-deliverability/