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Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.
Luckily, the technology and data that can help are becoming more accessible.
In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Canada, India, and the UK. The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions.
Top challenges marketers face in 2022
38% of marketers said maximizing performance across channels was one of their most difficult challenges. Audiences are now digitally everywhere. They consume and engage with content across a variety of channels and devices.
Somehow, marketers have to keep up with them, stay consistent and relevant with their messaging, and deliver value. Customers tell you everything you need to know about how to please them with their online behaviors. The right technology helps by taking in that data, so marketers can use it to connect with customers and adapt their strategies necessary.
Tactics and technologies for marketing success
43% of marketing organizations plan to offer more personalized content and offers in the year ahead. Videos and virtual events will make much of this content easier for customers to consume. Personalization will also help marketers put more focus on retaining customers rather than only acquiring new ones.
What technologies will help?
A customer data platform (CDP) allows you to anticipate customer needsA content management system (CMS) helps you manage and create more innovative
Read more here: https://martech.org/2022s-trends-in-digital-marketing/