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Writing. Everyone thinks they can do it, no one wants to do it, and it’s never perfect.
We love writing because it stimulates the mind, informs us of something new, and teaches us new ways to think about important topics in our lives.
However, writing can be a difficult skill to master. Even when you think you have, you’ll keep making the same mistakes as when you started.
Likewise, writing requires intense discipline and is not for the wandering or distracted mind.
So the next time you make a mistake or find yourself procrastinating content for a client, don’t sweat it. Even professional writers make some of these common mistakes.
1. Not knowing your target audience
Content requires focus and purpose.
Unfortunately, even as a seasoned veteran in the digital marketing industry, it’s easy to write broad content based on a few high-volume keywords with little relevance.
Writing content without understanding your audience is like throwing money at the wall and hoping it sticks.
Meet your audience where they surf. Use social listening tools like Hootsuite, examine Reddit forums, and look at other popular blogs/publications in your industry to examine what keywords users use to discuss and research topics in your industry.
In addition, keyword and topic research will uncover various subtopics that users are searching for and want answers to enrich your content.
Bonus tip: If you’re creating content for a client or business and want to excite them, focus on their top ROI products and services
Read more here: https://searchengineland.com/horrible-mistakes-professional-online-writers-make-388191