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In the world of PR and marketing, visuals rule.
You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter.
There are many paid tools that brand managers can use to produce images, infographics and videos—and some organizations and agencies employ designers or design teams—but there are also several resources available to communicators with a limited budget but big aspirations.
Consider these free tools to craft images, infographics and more:
1. BeFunky
BeFunky is an infographic tool that offers templates you can personalize by adding images and text, as well as tweaking the template’s colors and layout. The tool boasts “hundreds of design elements” and more than a million free stock photos via Pixabay.
It also offers users a photo editor and collage maker, if you want to ensure the images you’re using are up to snuff or want to create more than an infographic for you next campaign. Along with tools, BeFunky also offers blog posts that walk you through essential elements of crafting visuals, such as steps to follow for editing images.
[FREE DOWNLOAD: How any communicator can bring life to dull stories]
2. Canva
Canva is many communicators’ go-to resource for creating visuals for social media and other digital marketing and PR efforts. Though it has a “Canva for Work” membership that enables paid users to save brand colors, logos and fonts