Nonprofits run on tight budgets and it can be tricky to raise awareness for your cause with limited funds. Thankfully, there are marketing strategies nonprofit organizations can implement to make the most of their pennies.
Here are some tools to engage with your audience and, hopefully, find new supporters and donors along the way:
1. Find free advertising on Google.
How would your nonprofit like to have $10,000 a month to spread the word about its cause every month? For qualified organizations, the Google Ad Grants program does just that. This in-kind advertising help could create awareness, recruit volunteers and garner donations.
Running and managing Google Ads takes some backend savvy, but with a daily budget of $329 for advertising along with a keyword cost per click max of $2, it will be worth the effort to take the time to learn how to share your story and mission.
One pitfall you want to avoid is failing to use all the money, as it does not accrue. Be sure to make every dollar count by using best pay-per-click practices, and have your volunteers learn how to use keywords, including short–tail keywords, middle-tail keywords, long-tail keywords, and negative keywords to make the most of your advertising dollars and reach the right audience.
There are certain requirements to qualify for the Google Ad Grants Program, such as holding 501(c)(3) status, having a website with a domain owned name and detailed and clear information on the nonprofit organization. Certain organizations, like hospitals, schools and government organizations do not qualify, but there