Some audiences are more likely to use one platform than another—which means each social media site has a unique user base with specific wants.
Content marketers and social media managers must know what content will be the right fit for their audience—and for the platform that audience uses.
This Animoto infographic shares which content works best for each major social media platform.
Key insights include:
Users on Facebook want video to share updates and trends. Those frequenting Twitter want instant updates and current news. YouTube users are looking to learn and want educational content.
Consult the full infographic to help you prioritize your video creation and distribution strategy.