For companies looking into the future, pulling in young consumers is essential, so many are hyper-focused on converting Generation Z, consumers ages 18–24.
This infographic from Campaign Monitor offers fresh insight into what moves this unique demographic.
Key insights include:
More than four out of every five (85%) say they use YouTube, and 32% use it more than any other social media site. More than half (58%) report checking email multiple times per day. More than a third (39%) subscribe to at least one newsletter.
To learn more about how to engage this key demographic, consult the full infographic.