It’s a famous origin story, and one you probably already know. The hot app at SXSW in 2007 was Twitter. Even WIRED was on board. So it’s only fitting that SXSW is where the company is unveiling a new camera feature. Starting today and rolling out over the next week or so, users of the Twitter app on iOS and Android will be able to take and post photos using an in-app camera.
How does it work? Open the app, then swipe left to open the camera. You can either capture a still by tapping the camera button or hold the button to record video, up to two minutes and 40 seconds (280 seconds, get it?). You can also toggle over to “Live” to stream from your location.
If a user has geolocating services turned on, Twitter recommends nearby locations to tag. It also suggests relevant event hashtags near you. For instance, in downtown Austin this week, #SXSW is suggested as a relevant hashtag. Or, say you’re at a Warriors game at Oracle Stadium and something crazy happens; the camera knows you’re there and suggests the hashtag. If you select the event hashtag, your photo shows up in the stream of other tweets and images also using it. (Users of Snapchat might recognize this as something similar to what it did with the local Our Story feature.)
You can add a caption to your image and, as a fun little bonus, change