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Research in Action

Joy Addison reporting on beach Changing our Roots: How Having Black Hair Shapes Student Perspectives on Pursuing Careers in Broadcast Journalism

Where Newsroom Leaders See Technology Facilitating Innovation in Local TV News

Social Justice Dialogue Powers Diversity and Innovation in Electronic Media

Media and Mass Shootings: CNN News Coverage

How Much Difference in Understanding and Trust Does a Human Element Make in Storm Forecasts?

No such thing as a TV news company?

Consumer engagement
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Straight consumers comfortable with same-sex ad imagery
Posted On February 19, 2020 Ahmed Shatil Alam 0

Same-sex imagery can be used in advertisements for straight consumers because such portrayals do not make them uncomfortable, says a recent study on advertising. The study was conducted by European University Viadrina in Frankfurt Faculty of Business Administration and Economics Professor Dr. Martin Eisend and his …
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What brands need to know about consumer engagement on various platforms
Posted On November 21, 2018 NewsLab 0

Advertisers are increasingly placing their advertisements on social media to drive digital engagement. For example, sports brand Adidas recently announced it will focus its marketing efforts exclusively on digital and social channels. These marketing efforts are related to how people engage with advertising within a …