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Research in Action

Why America is Downloading the News

Attitudes of U.S. Public Broadcasters: A Liberal Helping of Interpretive Journalism

How Local American TV Journalists Told the COVID-19 “Story of a Lifetime”

How Performance Neutrality Limits Diversity in Broadcast News

How Comment Reading Erodes Trust in News Media

Does Tribe Trump Facts?

Consumer engagement
Research Research Summaries
Straight consumers comfortable with same-sex ad imagery
Posted On February 19, 2020 Ahmed Shatil Alam 0

Same-sex imagery can be used in advertisements for straight consumers because such portrayals do not make them uncomfortable, says a recent study on advertising. The study was conducted by European University Viadrina in Frankfurt Faculty of Business Administration and Economics Professor Dr. Martin Eisend and his …
Research Research Summaries
What brands need to know about consumer engagement on various platforms
Posted On November 21, 2018 NewsLab 0

Advertisers are increasingly placing their advertisements on social media to drive digital engagement. For example, sports brand Adidas recently announced it will focus its marketing efforts exclusively on digital and social channels. These marketing efforts are related to how people engage with advertising within a …