This research examines the role of culture as a factor in improving the effectiveness of health communications and campaigns. This paper is by Matthew W. Kreuter and Stephanie M. McClure who work at the Health Communication Research Laboratory in St. Louis, Missouri, and the School …
Though scientific communities all agree that climate change is happening around the world, there are many people who believe that it either will not affect the United States or will not affect them personally. This research study uses cognitive dissonance to explain the discrepancy and …
Problems created by social media are not so new Technology is evolving fast and is altering society in ways we never saw coming. But some problems social media pose today are actually not that new. Regarding mass media, it has long been a story about who owns …
Despite the increase in the use of social media, a recent study found that religious congregations still prefer face-to-face communication and traditional media among their members. Leipzig University Institute of Communication and Media Studies researcher Wiesenberg Markus conducted the study of Protestant and Catholic churches in …
It is no secret that parents are the primary examples to their children for what is acceptable and what is not, and given the increased usage of social media, this example has become increasingly important. Adolescents are becoming more and more independent on social media …
Organizational spokespeople who deal with the media should have a few focused messages and avoid “no comment” when dealing with a crisis. A recent study by Michaël Opgenhaffen, An-Sofie Claeys and Aurélie De Waele — three researchers from Institute for Media Studies in Belgium — has …
The video game industry and the Esports community have grown into international phenomena, which in turn has led to more jobs for those in the communications and public relations fields. Ryan Rigney, the global communications lead for the League of Legends franchise, took advantage of this opportunity a few years …
Through a systematic review, researchers examined the impact of strengthening the warnings on cigarette packs. By strengthening the warnings on cigarette packs, they found, there is an increase in attention to warnings, a recall of warnings and thinking about the health risks of smoking. The review …
