In Turkey, one in three couples is using condoms. Although condoms are being used, the withdrawal method is considered the most common form of birth control. A possible result of using this method could explain the high rate of accidental pregnancies. The induced abortion rate …
A new study shows that luxury brands communicate with consumers in a very systematically distinguished way of advertising campaigns than their premium and mass-market counterparts. A recent study on brand communication, conducted by Hannes Gurzki, Nadia Schlatter and David M Woisetschläger of Technische Universität Braunschweig, Germany, …
As an important component of an advertising agency, account planners search for insights to solve advertising problems. Using both primary and secondary research, they collect information about consumers and brands that eventually is transformed into finished advertising. In order to understand how an account planner searches …
Advertisers are increasingly placing their advertisements on social media to drive digital engagement. For example, sports brand Adidas recently announced it will focus its marketing efforts exclusively on digital and social channels. These marketing efforts are related to how people engage with advertising within a …
Advertising has been a popular tool during elections to enhance the popularity and name recognition of previously unknown candidates, attract new voters, connect candidates with particular demographic groups and help voters retain information on the candidates’ stances on issues. Evidence shows that the ubiquity of televised …
Advertisements are ubiquitous. When we read newspapers, watch television or surf websites on mobile phones, ads constantly attract our eyeballs. Advertisers employ various strategies to build brand identities, often tailoring messages relating to cultural and social values to fit the specific audience. Research demonstrated that …
NewsLab.org: Powered by the University of Mississippi Meek School of Journalism & New Media In the advertising photography business for nearly 40 years, Rob Hagen has learned a lot about the industry and what skills are needed to succeed. Over the years, his clients have included …
