Health TV programs leading to health-conscious viewers
The purpose of the study was to identify the factors that are associated with and the processing through which South Korean adults intend to view health TV programs. The reason for the study was that people were becoming more and more concerned about their health …
Negative tweets can spoil TV enjoyment
Using an experiment involving Twitter comments and a clip of the television show 30 Rock, researchers were looking to see if fake negative social media comments could hurt a person’s perception of a television show. Professors Franklin Waddell of The Pennsylvania State University and Shyam Sundar …