A new study reveals that the viewers of web series experience mediated connectedness and solidarity with each other, which allow them to discuss social issues and create awareness and political criticism. The viewers get connected while they comment on social media after watching web series. This …
Over the past decade, people have experienced a wave of social networking sites, offering them to experience unprecedented interactivity. A recent Pew Research Center study found that about 56 percent of adult social media users in the United States use more than one of these platforms: Twitter, Instagram, Pinterest, …
Rick McLaughlin is the news director at WAPT-TV in Jackson, Mississippi. He has been part of Hearst Television since 2010 , having worked in Cincinnati and Orlando before his recent move to Jackson. He says he learned to look at social media differently in the aftermath …
Advances in technology allow news outlets to publish news on various platforms—their own websites, social networking sites like Facebook and Twitter, and so on. As a result, many readers do not subscribe to broadsheet; rather, they read news on social media pages of news outlets. News …
Fake news, which is false or misleading content intentionally dressed up to look like news articles, has been a much-talked topic since the 2016 U.S. presidential election. Social networking sites, especially Facebook, have been a boon for its users to come across misleading items. More confusion arises when users …
The rising popularity of social media as a distribution channel offers new ways to connect with audiences in an increasingly fragmented media landscape. Media outlets often apply various techniques to engage readers on social networking sites. While sharing a news piece, journalists add a status …
You’re on Facebook and Twitter, of course, but are you making the most of each platform? What about Instagram and LinkedIn? Tracy Davidson, morning anchor at WCAU-TV in Philadelphia, is on all of the above, early and often. “I start at 1:15 [a.m.] when I wake …
Social media is an easy, cost-effective way to reach a large audience, making it a primary communication tactic for many health-related organizations. This article explores how these organizations can effectively use interactive social media networking to engage audiences with health-related topics and enhance their credibility online. Hyojung Park, Bryan H. …
Audiences build what are called "parasocial" relationships with their favorite media personalities while listening to radio and watching television. These are one-sided relationships, where one person extends emotional energy, interest and time, and the other party, the persona, is completely unaware of the other's existence. These …
Magazines in the U.S. have been witnessing a constant decline in circulation since 2008. In response, many magazines have intensified their presence through digital media, but they find it hard to retain readership. Parul Jain, assistant professor in the E.W. Scripps School of Journalism at Ohio …
Students follow news to understand the issues happening around the world, helping them engage with communities and participate in a democracy. Advances in technology offer various ways to get access to news. For example, one no longer needs to subscribe to a broadsheet. Social media pages of newspapers serve …
Which interactive features engage more readers?
Being an important facet of audience engagement, interactivity allows readers to comment and debate the content they get in online newspapers. The interactivity features of news content enhance readers’ positive attitudes toward the news website and influence users’ behavior in terms of sharing the content …