Online-based news stories that use anger, hope, or happiness as frames can hold readers longer than those framed by anger, a recent study revealed. The study was conducted by Theresa M. de los Santos, an assistant professor of communication at Pepperdine University and Robin L. Nabi, …
Changes in audience behavior can have profound effects on media institutions, and that is why news organizations employ various techniques to engage readers. Neil Thurman of the Department of Communication Studies and Media Research of LMU Munich in Germany and Richard Fletcher of Reuters Institute for …
This article was originally published on the NewsWhip blog. So you want to spread content analytics to more people in your organization. How do you make sure you go about it the right way? In many organizations, it’s still the case that metrics are owned by …
Which interactive features engage more readers?
Being an important facet of audience engagement, interactivity allows readers to comment and debate the content they get in online newspapers. The interactivity features of news content enhance readers’ positive attitudes toward the news website and influence users’ behavior in terms of sharing the content …