In today’s technologically savvy world, consumers are constantly being bombarded with information from left to right. It can be very easy for online users to become easily distracted or to just ignore your content altogether. According to Motioncue’s 2020 Marketer and Consumer Survey, 73% of …
Online promotional videos have become common in the tourism industry. Historically, tourism promotional videos aim to showcase the landscapes of a destination using two main types – theme-oriented and panoramic-overview videos. Theme-oriented videos are filmed from the perspective of a significant event, while panoramic-overview videos …
As brands continue to utilize online video to promote their messages and sell their products, Jung-Kuei Hsieh et. all explore how overtness of persuasive intent, production value, and humor and emotion influence the shareability and persuasiveness of the advertisement. The study produced eight beer commercials using …
Video marketing is an ever-changing industry. As shorter videos made their way into advertising on social media platforms such as Instagram or TikTok, the search for creative content that immediately catches the attention of viewers and keeps them engaged is essential. Current Youtuber and video production …
The win of a conference door prize was Rebecca McCarty’s first hint of things to come in the world of video advertising. “You should go outside and take a video with your customers!” McCarty remembers the announcer saying as he handed her a Flip video camera …
During the COVID-19 pandemic, many businesses needed to figure out a way to get people to buy their product online, know they were open for curbside service or would allow a limited amount of people inside. Businesses also needed to find ways to keep their …
Video marketing has come to be known as one of the most effective ways to showcase a product or company. Researchers Jyoti Bhardwaj and A.K. Sharma wanted to investigate exactly how video marketing benefits e-commerce and sales, and why it is so important to use. They …
