Maintaining privacy is now a big concern to every social media user, on the other hand, everyone wants to share personal information with connected people. This privacy paradox influences people to use social media, and simultaneously warns them to care about personal information would not go wrong hand.
Mary Jane and Kwok Choon, the researchers of the University of Quebec, Montréal, Canada conducted a study and show that when social media users anticipate any threat from their platform they initiate a personal privacy system to protect their own information.
The study conducted an email survey on 20 university students, who had Facebook or Twitter accounts. Researchers examined how young adults negotiate with privacy when they use the platform.
The Study found in general, students do not much bother about social media privacy. Most of the time they do not read the privacy section of social network sites, they explain it incomprehensible. Information used by a third party for advertisement is not considered a privacy threat to the user. However, they think that privacy policies should be more clear, visible in the context of use, and easily accessible.
Participants of the study said, when they face or apprehend any problem, they avoid particular posts, restrict the individual from their post and sometimes delete them from the friend list. In some cases, they used ad blocker software to restrict fishy content or unwanted advertisement on their social media news feed. Participants’ didn’t mention any threats related to privacy violation by triangulation.
Choon, K., & Jane, M. (2018). Revisiting the Privacy Paradox on Social Media: An Analysis of Privacy Practices Associated with Facebook and Twitter. Canadian Journal of Communication, 43(2).