The news industry faces new challenges and opportunities to reach audiences for their new products and services in the digital era. Once upon a time, people had dependent on the newspaper to get information. Then came radio, television respectively to challenge the print media. Now in the digital era, people have a lot of options for consuming news. Web-based news sites grab this opportunity to reach information quickly to the people. They are making an innovative idea to serve information as early as possible to their audience and one of the best options is mobile phone apps.
Newspapers also started their online version to survive in the digital age, but digital media are so innovative. When newspapers came in online, digital media started mobile apps. Now newspaper makes apps, digital media has started geolocation-based news. That means apps would deliver you news as per your geolocation. So when you stay in the United States, you would get American news and if you go to Japan or Malaysia you would get Asian news.
Geolocation-based news service has grown with the evolution of mobile phone technology. GPS system of the mobile phone controls the types of news availability. The digital news market is expanding so fast and predicted that it will cross 54 billion dollars by 2020.
Digital sites are far ahead of newspaper sites news mobile applications. The study showed that haffingtonpost.com, buzzfeed.com, theverge.com, mashable.com are served their news by the mobile app with high efficiency. They just send a headline or Breaking news. However, The New York Times, The Washington Post, The Wall Street Journal, The Chicago Tribune are far behind in reaching news to the audience through information technology.
To read the full article: https://doi.org/10.1177/0739532918765469
Schmitz Weiss, A. (2018). Location-based news in mobile news apps: Broadcast leads in geolocated news content, newspapers lag behind. Newspaper Research Journal, 39(1), 42-54.
