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As they seek to meet the ever-increasing demand for content, broadcasters are striving for more efficiency in all aspects of news production, including studio presentation, newsroom workflows and field operations. Flexibility and speed are key drivers for any implementation of new technology, said top executives who gathered this week at TVNewsCheck’s NewsTECHForum in New York City, whether that is on-set displays or a contribution path from the field.
Big Changes At CNBC
CNBC unveiled its first graphics redesign in a decade this week, with a new logo and an updated ticker. But the new look builds on changes the financial news network has been gradually making to its studio presentation over the past three years, said Steve Fastook, SVP of technical and commercial operations for CNBC. Since 2020, the network has integrated high-pixel-density, movable LCD displays with scenery and AR graphics in studios at its Englewood Cliffs, N.J., headquarters and at both the New York Stock Exchange and NASDAQ in Manhattan.
The LED displays can be easily configured to accommodate interviews with both studio and remote guests, allowing traders to speak from their trading floors while still appearing to be on-set. And AR graphics such a 3D representation of a stock chart give talent a more dynamic way to present information, said Fastook, speaking on the panel “Agility in News Production,” moderated by this reporter.
“It’s all about presenting data in an elegant and beautiful