With the rise of influencer marketing as an increasingly popular integrated marketing communications strategy used across various industries, the pharmaceutical industry has taken notice. Companies are beginning to use this new tactic to build relationships directly with patients through partnerships with influencers. Healthcare marketers are …
The COVID-19 pandemic had an increase in social media networking sites usage (SMNSU), loneliness, social anxiety, and depression. A 39-question survey was conducted on 244 blended learning undergraduate students from universities in Hunan province, China. The results showed that social media has positive and negative …
The main purpose of this study was to research the adoption of Cause-Related Marketing (CRM) and Social Marketing (SM) strategies by professional sports organizations (PSOs) in South Africa. The research showed positive evidence of South African PSOs’ engagement with CRM and SM activities. The results …
The purpose of this study was to find the extent of a correlation and/or a relationship between generation and the impact of online food ordering ads on YouTube. A correlation analysis was conducted that confirmed a direct relationship between informativeness and generation. They also observed …
At the University of Maryland, Baltimore Fitzpatrick et al. (2021) asked that 12 nurses participate in a study to see if the TeamSTEPPS framework and Escape Room effected teamwork and overall collaboration with co-workers. TeamSTEPPS is an evidence-based set of tools and a training curriculum …
In the last few years, toxic polarization - the way we demonize each other across differences- has increased. One way towards decreasing the divides that lead to dehumanization is to engage with people who think differently. Indeed, according to UC Berkeley’s Greater Good Science Center, …
As of 2020, the event industry was valued at around $891 billion. A few key types of events include concerts, festivals, sporting events, in-person meetings, conferences, trade shows, etc. The in-person meeting, a sector of the event industry is valued at $330 billion in the …
Local TV news has long been a trusted source of information for many Americans, but the industry is facing significant challenges in the digital age. From declining viewership to talent recruitment and retention issues, local TV news stations must keep working to keep up with …
Consumers that previously purchased Apple smartphones, or iPhones, have the best insight on how and why they buy this product and if they would buy it again, what are those reasons. The present research by Dwike, Honey and Anton Johannes, examined how brand trust and …
While local TV news stations face significant challenges in the digital age, there are also several opportunities for growth and innovation. From embracing digital platforms to investing in original journalism, local TV news stations are finding new ways to serve their communities and stay relevant. “There …
As newsrooms nationwide slowly become more diverse, journalists of color are presented with more opportunities. But navigating the world of storytelling as a BIPOC (Black, Indigenous, or person of color) journalist can be challenging. Tai Takahashi leads a highly diverse newsroom as the news director for …
Brit Stack, news director for KOAM-KFJX-TV in Joplin, Missouri, has spent a lot of years working with early-career TV journalists. She says before you even think about applying for TV news jobs, you need a strong resume. “I think that one of the biggest mistakes that I …
