Perspective is a beautiful thing, and when you can give true perspective to your viewers, it can engage them like nothing else. With 360 video, you can make your audience feel as if they are doing more than just watching a story. Xanti Alcelay, director of …
Data is everywhere. The key is knowing how to interpret it, and that can take time and determination. More news organizations are hiring people whose specialty is finding, analyzing and visualizing good data stories. So where to begin? Start with a reliable data set, says Max Freund, …
The most time-tested, trusted tool for success. Lean in. Listen up. Since time immemorial, in the marketing world, it’s The Consumer, folks. The Consumer. Never take your eye off the prize: The Consumer. My first job out of college was with Procter & Gamble at its world headquarters …
