Interactive content marketing is an adaptation in the constantly evolving world that is digital marketing. New research defines digital marketing (DM) as the use of various data and media to effectively market to consumers. It involves the utilization of radio and television, mobile applications, social …
In the midst of the television news recruiting crisis, Fox News has been building a talent pipeline with a program called the Fox News Multimedia Reporters (MMR). The two-year program hires early-career journalists to report, shoot, produce, and edit their own original content for Fox …
Mary Jane Pardue, a professor of journalism at Missouri State University, conducted a follow-up on a 2002 study that explored the readiness of graduating journalism students to cover business news by surveying business editors at the nation’s top daily newspapers. Pardue’s study asked business editors to …
Breaking into the world of sports journalism is competitive, but breaking into the space as a woman is even tougher. It is so challenging that out of the nearly 8,000 sports reporters in the U.S. in 2019, only 20.9% were women. As the managing editor …
During the early days, Twitter–editor André Natta's favorite social media app–was used heavily for networking and making connections. “I remember what Twitter was like back then. Twitter is responsible for me making trips to Memphis and out to the West Coast,” said Natta. “I didn't …
Trust, ethics and honesty are the three most important traits in today’s journalism for The New York Times Opinion Editor Kathleen Kingsbury. “Because you know, we do live in this moment where there’s so much skepticism of expertise,” Kingsbury said. She went on to describe her team's …
Each company has its own outward image, known as a brand, and companies work hard to influence the image that consumers have of their brands. They want to be thought of in a positive and specific way by the public to help build relationships and …
Television has been a primary source of news for millions of Americans for decades. In fact, according to one study, even among the youngest adults, those aged 18-34, 66% watch local news at least occasionally. Still many have wondered if there will be a place …
A 2018 survey by the American Society of News Editors, the most recent data available, found only 7.19% of full-time newsroom employees were Black. Only about 20% of those Black employees were in leadership positions, and there is no data on how many of those leaders …
It’s no secret that many TV news stations are finding it difficult to both hire and keep journalists in the business. According to a Pew Research Center study, newsroom employment in the United States has declined 26 percent since 2008 -- primarily in newspapers and …
Journalists have long grappled with the challenge of covering America's changing demographics and Jesse J. Holland has been doing his part to improve those efforts for about three decades. He worked as a Race and Ethnicity Reporter for the Associated Press (AP) for five years, …
In today’s digital age photojournalists are some of the most important people in the business. Their work not only tells you but shows you news events as they are happening whether it be through stills or video. From natural disasters to presidential assassination attempts, John …
