Every day new research result is coming out thus chemists’ and nutritionists’ appears on media describes their exploration of different food items. Most of the times people get panicked by watching such evident discussion and take the decision to change the food habit, but it is so difficult. Then people started to find alternative food similar to their previous consumption. Then food corporations take the opportunity of mediated foodscapes through food-related media programs, news, feature article, and advertisement.
What are mediated foodscapes? While our daily diet clearly shapes our physical and emotional personalities. We mediate foods to consume, the desire that discuss on screen. Favorite food blog, or display our culinary capital by Instagramming an authentic food truck can be shaped our mediated foodscapes. We may feel pride in cooking a roast chicken dinner until we recall the media lecture about the inhumane practices of curbed animal feeding operations. Ultimately in the digital age, we are becoming the slave of media. Media shows us what type of food should take in which condition, then we believe in media and shaping our food habit, change food items and amounts of taking.
Research on foodscapes and media presentation shows, not only health-related shows but celebrity chef’s cooking programs is also responsible for the foodscape. Food media highlighted texts and images of the food and society concept of mediated foodscape enables an appraisal way of food media to solidify, facilitate and govern the politics of food. Food is clearly linked to our personal health as individuals and to our collective health as communities, cities, and nations. However, now it is a component of bio-politics and dominated by powerful media and food corporations.
The study states, ‘as more food media is produced, food bio-politics continue to go digital and everyday consumers are able to more easily communicate with food celebrities and each other.
To read the article: https://doi.org/10.1016/j.geoforum.2017.06.017
Goodman, M. K., Johnston, J., & Cairns, K. (2017). Food, media, and space: The mediated biopolitics of eating. Geoforum, 84(Supplement C), 161-168.
