Want to start a live show video campaign that keeps your audience engaged? Here are some simple tips to help make sure your video campaign is one that will keep them coming back for more.
Dionne Whittington owns an online retail company Charms & Designs by D which sells a variety of clothing accessories. She tried using live shows years ago with great success. Now her business relies heavily on live shows. Whittington says video marketing affects sales, brand recognition and word of mouth advertising.
“It makes or breaks all three! I do 100 percent to 200 percent better with videos as I do opposed to just posting pictures and saying ‘Hey, this is for sale,” says Whittington.
For her, video marketing is paramount. She shares 4 tips that have helped make her live shows a success.
Tip #1 is to have the right equipment. That doesn’t mean you need to go out and purchase a high-end DSLR camera and umbrella lighting. Her setup consists of a cell phone and a $30 ring light from Amazon. But as good as your camera and lighting are, she says your video would still be poor if you don’t have a good internet connection.
“You should definitely invest in a good wifi setup,” says Whittington.
Tip #2 is to keep your energy up! Many times while growing your brand, you will be working another full-time job. It can be exhausting, but remember the camera picks up everything.
“When I first started I was tired a lot and it came through in my delivery. I didn’t realize it until somebody told me that I sounded and looked tired. So then I started putting on makeup and dressing up,” Whittington explains.
Tip #3 is to be consistent. With video marketing, engagement is better when you are on a set schedule.
“If I follow a certain schedule like doing live shows Tuesday and Thursday at 4 p.m., then people would know to log on at that time,” she says.
Tip 4 is to step outside the box. Whittington admits that doing live shows can be intimidating.
“At first I didn’t want to do it. I dreaded doing it. But if you’re going to be serious about your business you have to get out and get in front of people,” Wittington explains. “A lot of times, people are not buying into the business. A lot of times people will buy into YOU and therefore buy into the business.”
If you are hesitant about video marketing especially when it comes to free platforms like Facebook or YouTube, Whittington says try it anyway. She says there is nothing to lose, and that the benefits far outweigh the risks.