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In the era of short attention spans and social media bombardment, it’s no surprise that quick, entertaining video clips perform well.
After the seemingly overnight success of social media short-form video app TikTok – and all of the platforms that offer Stories, Reels or other variations of short-form, mobile-first content – YouTube has released their own micro-video product, YouTube Shorts.
What are YouTube Shorts?
Here’s how YouTube describes Shorts:
“Shorts is the spot to shoot, share, and binge short videos (think 60 seconds or less) on YouTube. It’s where you can go to start trends, try out a dance challenge, bring your hilarious ideas to life, and more.”
Much like TikTok, Shorts have seen a quick rise among viewers and creators alike since their introduction.
In fact, many audiences prefer quick videos over longer-form content and shows.
While this may have initially had older generations scratching their heads in confusion, it’s no secret that these apps and their content are wildly popular among users of all ages.
YouTube has proven repeatedly that content does not have to be long to get, and keep, people’s attention. It appears that after decades of working to remove commercial breaks from television shows and other entertainment, we’ve come full circle and are now even seeking them out.
What is the point of YouTube Shorts?
While professional video often requires time and budget for filming and production, YouTube Shorts were developed as a mobile-friendly way for creators to share short
Read more here: https://searchengineland.com/youtube-shorts-quick-content-get-noticed-385649