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In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services.
During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper conversation around the role that data and analytics play, along with targeting and optimization.
Let’s revisit some key strategies, questions and thoughts from the presentation.
The rise of vertical video
Each year, I try to think of the most valuable impression in our ad space. For many years, I’ve always sourced the answer to YouTube TrueView Skippable Ads. Rightfully so, since you don’t pay for a user until they watch 30 seconds of an ad (or, if the video is shorter in length, they complete or engage).
However, I’ve changed my opinion recently. I am convinced that vertical video is the most valuable impression on the web today.
Vertical video is a must for any advertiser in 2023 due to the following three ad types:
TikTok. Instagram Reels. YouTube Shorts.
From a creative standpoint, you can run the same, if not similar, ads across all three platforms. Each carries its own unique set of targeting, which separates them in their ability to drive quality user volume.
For ecommerce: My recommendation would be Reels first due to the Instagram shops integration. Followed by TikTok due to trends, audience, and engagement opportunities. For B2B: I would start on Shorts, a better transition from this ad to the
Read more here: https://searchengineland.com/top-video-marketing-trends-392033