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The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market. In addition, China, the world’s second-largest economy, is predicted to attain an estimated market size of US$254.9 Billion in 2026.
There are two key takeaways when discussing today’s business climate: competition is greater than ever, and our world is increasingly digitized. That’s why it’s essential for today’s marketing professionals to possess a complete digital marketing skillset and keep them current and growing. There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification.
The methodology used
The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters:
Depth of curriculum: How comprehensive is the content, and what skills does it cover?Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.?Program recognition: Are both the program and the final certificate industry-recognized? For example, is it recognized only in India, or is it recognized globally?Student
Read more here: https://martech.org/the-top-five-digital-marketing-courses-in-the-u-s/