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Research in Action

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Basketball
Featured Strategies
Oscar Pope from NBA TV: Creating sports content despite COVID-19
Posted On October 26, 2020 Elise Denoulet 0

The worldwide Covid-19 pandemic forced the 2019-2020 NBA  season to stop on March 11, 2020, in order to protect the players. Oscar Pope, marketing manager for NBA TV, and his team had to come up with new types of content to keep their audience interested. “We …