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Noticias Telemundo’s continuous 13-hour news Election coverage on Saturday, Nov. 7, propelled Telemundo to rank No. 1 in total day and primetime among all broadcast and cable networks in Hispanic viewers regardless of language, according to Nielsen Media Research. The coverage averaged 1.29 million total Hispanic viewers during primetime and 744,000 total viewers for total day.
Telemundo shifted its programming on Saturday morning to live election news coverage led by anchors Jose Díaz-Balart and Felicidad Aveleyra together with Vanessa Hauc and Julio Vaqueiro, featuring regular reports from Telemundo correspondents across the country. The 13-hour coverage included the network’s regularly scheduled Saturday evening newscast and a primetime news special which aired the speeches of President-elect Joe Biden and Vice President-elect Kamala Harris.
According to Nielsen, on Saturday Telemundo also ranked as the No. 1 Spanish-language network in total day and primetime with 763,000 total viewers and 1.32 million total viewers, respectively. The network said its highest-rated hour of election coverage was during the 8 p.m. time slot with 1.74 million total viewers, “outperforming election news specials that aired at the same time on Univision and Fox.”
Noticias Telemundo’s Saturday evening newscast “set a new newscast ratings record with its highest-rated Saturday evening telecast in network history,” it said. The newscast also topped Univision’s Noticiero Fin de Semana newscast in total viewers and the adults 18-49 demo, its said, citing Nielsen.
In local markets, Telemundo said it was the No. 1 Spanish-language network in total day and live primetime dayparts in