This post was originally published on this site
The E.W. Scripps Co. will sunset its Newsy brand name, rechristening its national news network as “Scripps News” on Jan. 1, 2023, and folding it into a new national news division of the same name, the company said Thursday.
So, given Newsy was only rebooted a year ago with a dramatic expansion of weekday programming and a wider distribution footprint to include over the air carriage, does that amount to a reboot of a reboot?
No, says Kate O’Brien, currently Scripps’ head of network news and soon to be its EVP of the Scripps News Division, who is quick to clarify that it will not be scuttling all it has undertaken in the last year.
“We are still a high quality, high context, anti-partisan news organization,” O’Brian says. “That is what we have been and what we have tried to do for the last year.”
The new division will encompass Newsy, Scripps’ national bureau in Washington and its Local News national desk in Denver, while Scripps-owned Court TV will remain in O’Brian’s portfolio. All have been working collaboratively already, sharing content multi-directionally.
O’Brian says that Newsy’s new name draws it closer into Scripps’ long news legacy, lending some of the parent brand’s luster to the relatively fledging brand still building a national audience.
“This is a renaming that is indicative of the legacy of the Scripps organization, an organization that was born in journalism,” she says. “The company is really doubling down on its reputation as a leader in journalism,