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As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era?
AI-generated news has long inspired fear among journalists. In 2016, for example, the U.K.’s Press Association signaled its intent to use AI for some sports and election stories.
We’ve seen more recent examples in the U.S., like this NHL roundup from the Associated Press compiled with technology from sports content automation firm Data Skrive.
The CEO of media company Axel Springer, which owns titles like Business Insider and Politico, recently said AI has the potential to replace journalists altogether. “Only those who create the best original content will survive,” Springer reportedly wrote in a letter to employees.
‘Unknown copyright issues’
The issue of copyrights – and potential legal trouble, has already surfaced in France and Spain.
“If OpenAI is going to enhance its model with up-to-date content without sending any traffic [to the original source, it will] spark a debate [over] who owns the rights for the content,” said Marcus Tober, senior vice president of enterprise solutions at marketing platform Semrush.
OpenAI has already seen some copyright lawsuits, and Dan Smullen, head of SEO at sports gambling platform Betsperts Media and Technology Group, said we could expect more shortly.
“In fact, despite hearing that some publishers have begun to adopt AI-assisted content in the newsroom,
Read more here: https://searchengineland.com/news-seo-and-generative-ai-inside-a-parasitical-relationship-394520