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“The content on our platform is about you, and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way more short-term last year during the pandemic. We wanted to fit people in their current lives and how they planned in the hour.”
The pandemic didn’t just change our lives out in the real world, it changed digital lives as well. It modified the demands users placed on familiar tools. For marketers, taking note of these shifts on social media platforms is essential. For the architects of these communities, the trends cut deep into human experience.
Before the pandemic, Stauffer was aware of the tendency for users (called “Pinners”) to be “future-looking” in the content they sought out. They might be planning a vacation, or maybe they were redesigning a room in their home. With the pandemic, those same people were now searching out short-term solutions. What quick meal could they prepare just before a work-from-home meeting, while their child did remote learning on the family laptop?
As a quick response last March, Pinterest moved up the launch of their Today tab. The feature allowed users to get quick updates from reputable sources like the Centers for Disease Control and the World Health Organization. Users could also find kid-friendly baking recipes and recommended movies to fill all the downtime indoors.
Powering up creators
In addition to helping their audience navigate a stressful time, Pinterest has
Read more here: https://marketingland.com/new-tools-for-pinterest-creators-284387