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The modern workplace is evolving.
Baby boomers, whose predecessors would have begun looking towards retirement, are staying in the workforce longer, rejoining it or switching career paths late in life. Meanwhile, members of Generation Z are in the early stages of their professional career.
It is vital for PR agencies to understand this shift in workplace dynamic. According to Bureau of Labor Statistics, the average age of a worker in the “advertising, public relations and related services” field was 39.2 in 2017. Additionally, 72 percent of workers were between the ages of 25 to 54.
There is a real advantage to establishing a workforce with talent stemming from various generations, and agencies should take the following steps to attract and retain team members from all walks of life.
Create a welcoming workplace
Before an agency can successfully attract and build a workforce inclusive of different generations, it is important to establish a company culture that caters to a diverse team. The agency’s management team must take time to understand how different generations operate and recognize the best way to manage those team members.
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A recent Korn Ferry survey discovered that 55 percent of millennial bosses prefer to communicate with their employees via online messaging. In contrast, baby boomers prefer in-person meetings. In a survey done by Microsoft, nearly 85 percent of baby boomer respondents listed in-person meetings as the most favorable communication method.
Mentorship programs are a great