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Whether it’s to absorb the ever-changing news or simply find distraction from increasingly stressful days, more consumers–particularly Gen Z and millennials–are reaching for their phones to watch videos. Recent data from Omnicom Media Group and Snap Inc. shows that Covid-19 caused video consumption to increase across apps, such as social media (61%) and streaming, both…
Read more here: https://www.adweek.com/performance-marketing/infographic-where-gen-z-and-millennials-are-getting-their-entertainment-and-distraction/