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“And now for a word from our sponsors…”
The audience is jaded. They have spent a lifetime seeing — and ignoring —ads. It’s just noise now. Go online, and things don’t get better. Banners. Pop-ups. Every social media platform is now driven by algorithms, which will float or sink the message.
Shlomi Ron is figuring out a way to get around this.
You Know It When You See
“Visual storytelling is a marketing strategy that leverages compelling narratives, placing the customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey, in order to empower customer’s lives and drive business results.”
That is how Ron defines his specialty, which he shares by teaching university courses as well as consulting for major companies in his role as CEO of the Visual Storytelling Institute.
A simple reality underlies this approach: people comprehend images 60,000 times faster than words. And they are attracted to images.
Ron found this out by happenstance. “When I headed digital marketing at SiriusDecisions, I was involved in managing the digital strategy for SDSummit – the high-profile annual conference,” he recalled. SiriusDecisions is B2B research and advisory firm acquired by Forrester in 2018. “One of my rewarding experiences was to mount a giant 26’ x 13’ interactive social media LED display (92 LED tiles) that generated a 374% increase in conversation as attendees flocked around as if it was a ‘digital altar.’”
In the following
Read more here: https://marketingland.com/a-guide-to-visual-storytelling-285310