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Today, Fox Advertising launched the OneFox converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools.
This intelligence platform, the company said, “will harness audience and contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers.”
The genesis of the platform began a little over a year ago with AdRise developing the proprietary building blocks that support unified planning tools, activation and measurement across Fox Entertainment, Fox Sports, Fox News Media and Tubi.
The accelerated growth and evolution of machine learning and LLMs, “has unlocked new entrants into the category and with Fox’s investment, it said, “AdRise has been at the forefront in building next gen capabilities to better connect fans and brands. These solutions are underpinned by a data strategy that moves from an over-reliance on identities to AI-driven matches and inferences focused on outcomes. This strategy will also evolve clean-rooms and retail media networks towards true secure data co-ops.”
Stephano Kim, Fox Ad Sales chief strategy and operations officer, said: “There is a lot of buzz about AI, but we’re actually seeing a growing number of partners and customers experiment with AI-driven audience modeling and advanced targeting that will dramatically enhance current identity-based infrastructures. As we lean into protecting consumer data and their privacy, we are looking for better alternatives to connecting brands and their consumers in a safe and compliant way.”
OneFox has been building towards a unified solution for the last few years, the