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Let’s be clear: the broadcast industry isn’t merely navigating disruption — we are engaged in an existential fight for relevance, revenue and long-term survival.
Tech conglomerates — unfettered by regulation, unconcerned with public service and structurally advantaged by scale — now dominate the media economy. These trillion-dollar giants have rewritten the rules of competition while broadcasters are still being held to legacy expectations that haven’t evolved with the marketplace.
We are forced to compete with one hand tied behind our backs.
Yet broadcasters remain uniquely positioned. We are local. We are trusted. We are everywhere.
And we now have the technology and vision to reassert ourselves.
That vision begins with ATSC 3.0 — the NextGen TV standard from the Advanced Television Systems Committee, the standards body that has guided the evolution of television since its digital inception. But ATSC 3.0 is far more than a new signal — it is a platform, a toolkit and a business model enabler.
More specifically, it is the foundation for B2X: Broadcast to Everything.
B2X unleashes the full potential of our spectrum — transforming our service from a one-to-one content pipeline into a one-to-many IP data distribution engine. That includes delivering trusted content, public safety alerts and software updates directly to phones, vehicles, smart devices and beyond — without dependence on unicast networks.
Broadcasting becomes more than a medium — it becomes a national-scale infrastructure layer, designed for resilience, reach and equity.
This is not just a vision for better TV. It is a vision for smarter, safer and more inclusive communications.
And we must modernize the rules to realize it.
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