YouTube’s new look for verified badges.
YouTube has updated eligibility verification requirements for creator and branded channels and has rolled out a new “look” for the program, displaying verified checkmark icons more consistently across YouTube channel pages, in search, and in comments.
Previously, YouTube extended verification to channels with more than 100,000 subscribers, regardless of the channel owner’s proof of authenticity. Under the new rules, YouTube will verify prominent channels based on their authenticity.
YouTube’s verification criteria is now as follows:
Authenticity: Does this channel belong to the real creator, artist, public figure or company it claims to represent? Prominence: Does this channel represent a well-known or highly searched creator, artist, public figure or company? Is this channel widely recognized outside of YouTube and have a strong presence online? Is this a popular channel that has a very similar name to many other channels?
The goal of the new program is to eliminate confusion around what a verification checkmark represents: “Through our research, we found that viewers often associated the checkmark with an endorsement of content, not identity.”
Why we should care
YouTube’s new eligibility rules impact marketers managing branded channels and those tasked with evaluating influencers on the platform. For marketers in charge of their company’s YouTube presence, YouTube says channels with large audiences owned by a brand or person widely recognized outside of YouTube and have a strong presence — or have a name that can be confused with another channel on YouTube — are typically
Read more here: https://marketingland.com/youtube-reworks-verification-requirements-displays-verified-checkmark-more-consistently-across-platform-267670