Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has its own set of rules.
For the marketers who are often tasked with getting ad campaigns up and running in a moment’s notice, knowing what ad content may be blocked by an automatic system could be a lifesaver for the social media ad manager who spends her time in the trenches, uploading creative, setting ad filters and waiting for approval.
Across all social and search ad platforms, the standard rules apply for prohibited ads: no promoting counterfeit goods, tobacco, illegal products or services. No promotions that include trademark or copyright infringement or fraudulent and deceptive practices. Restricted ad content – ads you can run, but with certain limitations – are a bit more varied from platform to platform. Some platforms make their rules easy to follow or refrain from getting too much into the minutiae of things, while others are very specific. The following list gives marketers a general idea of each platforms prohibited and restricted ad guidelines, while also calling out the more unique policies from site to site.
Facebook and Instagram
Facebook’s prohibited ad content across its family of apps includes the standards: no ads promoting illegal products or services, tobacco products or
Read more here: https://marketingland.com/you-cant-advertise-that-the-big-list-of-prohibited-ads-across-social-and-search-platforms-267293