With thousands of media projects and publications competing for attention, it’s never been more crucial for publishers in search of an audience to serve up both quantity and quality. Except for niche publications, most publishers have to produce a generous amount of content each month. But within volume publishing, how effectively individual pieces of content and individual formats perform matters too.
One of these crucial quality measures for individual pieces of content and content formats is readability, often called scroll depth. Readability measures how thoroughly your audience digests your content by tracking where most people finish reading each individual article. You can’t track it in Google Analytics without a plugin, but some commercial analytics providers offer it as a feature.
“Our depth and recirculation metrics benefited as a result of improving one metric: readability.”
For digital publishers, two aspects of readability make it worth your attention. First, it accurately gauges the quality of your content by measuring one aspect of user engagement. Second, it can easily be improved, allowing you to quickly alter your content and increase performance using analytics. Let’s look at how this metric can be used to diagnose low-performing content and how you can start tracking it on your own sites.
ADVERTISEMENT Good content needs great structure
The key to good readability is structure. An article layout that supports the content also encourages readership. It’s not enough for the content to be interesting. If key information is readable immediately, if
Read more here: http://mediashift.org/2018/01/measure-readability-score-articles/