This study offers both good news and bad news for publishers struggling to figure out pay models. The researchers used data collected via surveys in six countries, including the United States, to gauge who’s paying for news and who’s willing to pay in the future. The good news: Of those who are not paying for online news now, younger Americans are more willing to pay in the future, possibly because they often already pay for other forms of digital media. The bad news: No more than 2 percent of people surveyed in any country said they are “very likely” to pay for news in the future.
Paying for Online News: A Comparative Analysis of Six Countries: From the University of Oxford, published in Digital Journalism. By Richard Fletcher and Rasmus Kleis Nielsen.
- From Journalist’s Resource.org