Matt Carlson, an associate professor of communication at Saint Louis University, was set to announce a collaborative research project that would “connect a lot of dots surrounding news metrics and digital distribution platforms.” He wanted to examine journalism’s embrace of real-time audience data by shining a spotlight on “all the different actors involved, from reporters and editors and news management to engineers and salespersons at data analytic firms to the audience on the other end.”
But first, he needed to find a term that tied everything together. “Measurable journalism” was the solution.
In a special issue of the academic journal Digital Journalism, “Measurable Journalism: Digital Platforms, News Metrics, and the Quantified Audience,” nine researchers explore the implications of these technological and cultural shifts. Carlson, who edited the special issue and wrote an introductory essay, “Confronting Measurable Journalism,” explained his interest in this topic in an e-mail to MediaShift:
“When we think about measurable journalism, we need to keep in mind all the parts that go into it without privileging one over another. Often discussions of news metrics focus on technology, but it is equally about human actions that direct technology to do x and not y.
A concern I have with measurable journalism is when what can be measured takes precedent over what should be measured. These are sophisticated technologies, but they can only ever get to what people do. What we can’t know is what news audiences think or why they do what
Read more here: http://mediashift.org/2018/04/research-measurable-journalism-tells-us-technological-cultural-shifts-digital-media/