The lines between traditional and digital marketing are blurring.
Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals.
Even marketers who feel they have a handle on technology can always learn and add new tricks.
With the number of consumers in search of better all-around experiences, it would behoove retailers to figure out the optimal way(s) to integrate digital, tech and physical proficiencies—all in the name of the customer because that is what leads to better revenue.
The best way to adopt new tools and current best practices is to jump in.
Experiment with social media and technology tools across your marketing efforts. You can select the tactics that work best with your messages as well as strengthen your marketing skill set.
“Ultimately, practitioners at any level across an agency or brand need to get their hands dirty by using them,” says Tim Gibbon, founder of communications consultancy Elemental. By understanding how these technologies work, they have a better understanding how to create stronger strategies and they can even do the production work.”
Two technological advances in the marketing industry you can immediately jump on are voice assistants and artificial intelligence.
Marketing via voice assistants
Savvy marketers looking to embrace the
Read more here: https://www.prdaily.com/voice-search-ai-and-beyond-why-marketers-must-embrace-technology/