When Snapchat launched in 2011, the app seemed like a flash-in-the-pan teen messaging fad. Its signature function—sending photo and video messages that would self-destruct after viewed—echoed the fugitive thrill of passing notes. Correspondences vanish before meddling grown-ups have time to intervene.
That’s changed in the past few years. The ephemeral messaging model proved resilient enough not just to keep Snapchat alive, but to fuel key product developments on platforms like Facebook and Instagram. This summer, Instagram Stories—a direct copy of Snapchat—grew to 400 million users. That’s more than twice the current daily usership of Snapchat, which lost 8 million users in the last quarter.
Even as Instagram Stories threatens to dominate the disappearing-photos market, there are plenty of reasons to use Snapchat. According to research from eMarketer, 16.4 million US teens use Snapchat, compared to 12.8 million teen users on Instagram and 11.5 million on Facebook. They estimate that Snapchat’s popularity among the 12- to 17-year-old set will continue to grow, as Facebook’s teen usership dwindles. In other words: The future may be uncertain, but for now, Snapchat has defended its seat at the cool kids table.
Whether you’ve never used Snapchat before or you’re simply mystified by the recent redesign, we have everything you need to know about getting started. We’ll break down everything from Snaps to Streaks, Stories to Snap Maps. And even if your network has already migrated to Instagram, we still think there’s no better app for taking an AR-enhanced
Read more here: https://www.wired.com/story/how-to-use-snapchat-filters-stories-stickers