| 7 hours ago
Twitter iOS and Android users can now start live broadcasts via the flagship application and invite up to three guests to join them on an audio-only basis.
The same functionality was added to the social network’s stand-alone Periscope livestreaming app in February.
Twitter said in a blog post, “We’ve learned how valuable the audio experience is for people to discuss topics they care about, because when you can chat live together, it’s more fun. We’re thinking about ways we can add video, too, but for now, check it out and go live with guests on Twitter.”
Ebony Turner, who works on product communications for Twitter, said in an interview that the social network found that people felt more comfortable talking to each other on live broadcasts via audio-only, adding, “They might not be camera-ready, or ready to show their face in real-time.”
She said of adding the feature to Twitter, “We felt that there was a unique use case for this on Twitter—cultural moments, real-time moments, people want to bring their tweets to life. The friction is not there anymore where they don’t have to start a whole new account.”
As for Periscope, Turner maintained that the stand-alone app isn’t in danger despite the extension of this feature to Twitter’s flagship apps.
“Periscope will always have creators and broadcasters that love it,” she added.
Read more here: https://www.adweek.com/digital/twitter-users-can-now-add-3-guests-to-their-livestreams-via-ios-and-android/