Twitter is exploring how it can overhaul the path to the almighty blue check mark.
According to Twitter CEO Jack Dorsey, the San Francisco-based social media platform is developing a process to allow users to become verified in order to better distinguish real people from Russian trolls and bots. According to Dorsey, the move could help improve the overall dialogue on the platform while also clearing up confusion about who gets verified and who doesn’t.
“We believe verification is something that is very broken on this platform and something that we need to fix and that we need a much more cohesive view on,” Dorsey said during a Thursday afternoon livestream via Twitter-owned Periscope.
Dorsey and several other Twitter executives discussed what they plan to do this year to help improve the platform. The nearly hour-long discussion was a follow up to Twitter’s news earlier this month when the company announced plans to begin accepting external ideas from people, companies and academic institutions for how to improve the overall health of the platform.
Verification on Twitter debut in 2009 as a way to prove that celebrities, journalists and other notable users were not fake accounts. Twitter later began allowing users beyond the most popular to apply for verification by submitting information about themselves, such as a government ID. However, the company suspended verification altogether in November after receiving harsh criticism for verifying Jason Kessler, the organizer of the white supremacist rally in Charlottesville, Virginia, where a woman was killed after being run over by a
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