Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience.
What is creative marketing, though? How should your analytics strategy work in this regard? How do you get from having objective marketing data to ideating, strategizing, and then embarking on a creative marketing campaign? Quite often, it is something that is an afterthought, despite representing 80% of your campaign’s success.
It can be a massive challenge, and not everyone is up to it. It requires turning objective data into a story format that appeals to each consumer’s subjective viewpoint, by putting information through the filter of creativity to develop stories, emotion, and an entire campaign for your brand.
What kind of objective marketing data is there?
Perhaps the most important step here is to lay a strong foundation. To do that, it’s important to understand the types of objective marketing data that can and should be used. Of course, there are some obvious ones, including your market demographics and customer satisfaction information. However, there is much more to it than that.
Not only are there various types of objective marketing data, but there are multiple dimensions that must be understood and focused on. For example, various data points that paint the entire picture… like the length of video watched is an important
Read more here: https://marketingland.com/turning-objective-data-into-creative-marketing-260915